![]() Users search by hashtag to find specific subject matter, and when you use these hashtags your posts show up for that search. The easiest way to expand your reach on Instagram is to use hashtags to your advantage. Expand your reach with some #hashtag savvy. Even when the event isn’t in session they use Stories to engage users by linking to weekly curated Spotify playlists and other inspiration that keeps their brand top of mind.Ĭreate Instagram-worthy events, no stress ![]() SXSW (South by Southwest) does a great job with their stories. Make sure to create a story for each big announcement, both pre- and post-event.Be sure to mix it up with both video and photo.Use your Stories to promote new content on your blog or other channels.Don’t forget to include a swipe up CTA that encourages attendees to register or take other actions.Use Instagram Stories to recap each day of your event.Top tips for using Instagram Stories to promote your event: marketers plan on using them as part of their marketing mix over the next six months. Instagramming events is all about the stories.Ī whopping 500 million users engage with Instagram Stories every day, and about one third of the most viewed Stories are created by businesses. Use these 8 Instagram event promotion ideas to reel in the registrations. That’s why we’ve put together this list of ideas that can help you get the most out of your profile, posts, and even paid ads. Doing it right takes strategy, skill, and just the right amount of creativity. With that being said, promoting an event on Instagram isn’t as easy as simple as just posting a few photos here and there. And with so many people regularly visiting the site for inspiration, not using instagram for event promotion means leaving tons of potential registrations on the table. In fact, as of 2019, the social media platform has an estimated 1 billion active global users every month. When it comes to pools of potential attendees, Instagram is about as big as they come.
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